Thursday, April 22, 2021

Google's new Web Page Rating System


Google's "Core Web Vitals" system for ranking web pages is set to take over in June and it's already making waves according to this article from TechRadar.com: 

Popular websites fail to meet basic Google SEO requirements

(https://www.techradar.com/news/leading-websites-fail-to-meet-seo-requirements-for-imminent-google-update)

If you scroll down a way into the article you'll find this statement, which may be of interest to those of us who build websites on Wix, Wordpress, Webflow and other no-code website providers:

Google's Core Web Vitals will assess how quickly the content on a page loads, its responsiveness and its visual stability. 

In conjunction with the factors highlighted by the study, Core Web Vitals will also penalize unnecessary code on web pages built using website builder templates from the likes of WordPress and Wix.

I don't claim to be an SEO expert - in fact I tend to get lost in the complexities of Search Engine Optimization. However, that statement sounds like the new ranking system is penalizing no-code sites right off the bat. If I'm misinterpreting this I apologize, but my impression is that people who can't afford to have their website built by professionals are automatically going to take a ratings hit.

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