Saturday, May 29, 2021

Landing Pages: What they are and Why they're Important

If you haven't heard of landing pages before, they're pretty much just what it sound like - the first or "landing" page users see when they open your app. Are they important? Well, take a look at the dozens of templates available on and count how many are landing page templates. Your landing page is where you sell potential customers on buying your app. It's where you explain what your app does, how it can help them or solve a problem for them, and why your app can do it better than its competitors.

In addition to being involved in no-code, I also write books and there are a few cardinal rules to making your book stand out. You need to have a title, cover, and description that grabs the attention of potential readers and you need to make use of the proper keywords to attract readers in the first place. The same thing applies to apps. You have to employ keywords and other methods to get them to find your app and then you have to convince them to buy it.

To help customers find your app requires a little knowledge of SEO (Search Engine Optimization) if it's a web app or ASO (App Store Optimization) if it's a native app. Whether you have a web or native app, there are certain search optimization factors that apply to both. Here are a few of the more important ones:

  • Keyword use in the HTML title, subtitle, and app description of your landing page (keywords identify the subject of your app such as "project management").
  • Use of keywords in the alt text portion of any image tags.
  • The app description should be just long enough to provide an in-depth summary of the application's features.
  • Page loading speed - a slow loading landing page can turn off potential customers.
  • Avoid duplicate content. Don't repeat a keyword string just to try to bump up your keyword count.
  • Include an email or push notification sign-up form so you can keep contact with the user, even if they don't immediately buy your app. Also you might include a link to a 3rd party payment service in case the prospect does decide to buy your app.
  • If you've made an update to your app, make sure to update your landing page too.
  • Check the spelling and grammar on your landing page for accuracy.
  • If you have a web app with a URL, have a custom domain that's easy to remember and not overly long.
If you're not sure how to put together your landing page, there are a number of no-code websites that can generate a custom landing page for you including:

  • Carrd - The free version allows you to create a landing page from one of their multitude of templates. With their paid version you can have your own custom domain, remove the Carrd branding, and add input forms as well as integrations to third party services like MailChimp, PayPal and Stripe.
  • Unicorn Platform - Similar to Carrd, you can create a landing page on the free version or pay to include a custom domain and various integration services.
  • Google Sites - Lets you make a landing page for free. Designs are limited but the editor is easy to work with and you can quickly add the basic items you need.
  • - Has lots of free and paid templates with a wide variety of designs ( This is also a great place to preview a few of the landing page templates to see what type of things you can include in your own landing page.

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