First and foremost, if your app collects any personal information from the user you're automatically subject to a number of federal and state privacy laws. To be clear, personal information includes almost anything about the user: name, address, date of birth, email address, website login information, bank account number, prescription medications, and much more. If your application (or any third-party service it connects to) collects or has the ability to collect personal information from its users, you're required to post a privacy policy regarding that ability and post it in a prominent place. That can be prominently displayed on the home screen of your app or anywhere that the user is sure to see it.
OK, so you need a "privacy policy", but what is that? Basically, it's a statement that lets your users know:
- Exactly what type of personal information your app will be collecting and why you need that information.
- How the app will be collecting the user's information.
- How you intend to protect their personal data (although you may want to include a statement that you're not responsible for malware that may extract that data).
- How long you may be storing their personal information and where it will be stored.
- If you use cookies in your app.
- What options the user has as far as restricting the personal information they supply.
- Who to contact if the user has questions or reservations about your privacy policy.
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